At Ohana, we are on a mission to enable purpose-driven brands with the tools, resources and the network needed to accelerate sustainable growth through scalable brand partnerships.
Today, it is easier than ever to start a brand - yet increasingly difficult to scale it. The low barriers of entry and highly fragmented demand have caused the direct-to-consumer space to boom - but with more and more brands fighting to acquire the same customers individually, the price of advertising on big tech platforms has blown up making the customer acquisition math increasingly challenging. This has a massive impact on the chances at success of 1,000s of ambitious purpose-driven brands.
Imagine the collective power of a community of brands with customers that share their values on sustainability and ecological purpose.
Imagine for a moment, if all the purpose driven small and large businesses and all the startups came together to support each other?
They kind of already do, we see everyday, brands giving each other organic reciprocal shoutouts on instagram and facebook, and doing giveaways.
But they don’t really work that well do they? Hard to track reach, hard to track and attribute value, for often quite a lot of effort.
Now imagine that every time a customer buys something on your Shopify site they get a recommendation for another brand that reflects your values.
Imagine your brand getting the same in return on your partners sites in the community.
Now imagine that being free (we might charge commision on sales generated in the distant future)
Wouldn’t we all be Better Together?
The direct-to-consumer space is ripe for change leveraging the scale of the DTC community through partnership. we aim to drive down the costs of accessing new quality customers, without losing each brands individuality and direct relationship with the customer.
We believe this will be driven by:
This is what we're building at Ohana - an community that helps purpose-driven brands build mutually reinforcing brand partnerships at scale.
We exist to create a world in which purpose-driven brands leverage each other's individuality to drive collective growth and betterment.
We're an early-stage startup entering Founders Factory's accelerator program in London, and are working with some really exciting brands in the DTC space. If you're ambitious and excited about our mission, we'd love to hear from you.