At Ohana, we are on a mission to enable purpose-driven brands with the tools, resources and the network needed to accelerate sustainable growth through scalable brand partnerships.
Today, it is easier than ever to start a brand - yet increasingly difficult to scale it. The low barriers of entry and highly fragmented demand have caused the direct-to-consumer space to boom - but with more and more brands fighting to acquire the same customers individually, the price of advertising on big tech platforms has blown up making the customer acquisition math increasingly challenging. This has a massive impact on the chances at success of 1,000s of ambitious purpose-driven brands.
The direct-to-consumer space is ripe for change leveraging the scale of the DTC community through partnership. we aim to drive down the costs of accessing new quality customers, without losing each brands individuality and direct relationship with the customer.
We believe this will be driven by:
This is what we're building at Ohana - an ecosystem that helps purpose-driven brands build mutually reinforcing partnerships at scale.
Ultimately, we exist to create a world in which purpose-driven brands leverage each other's individuality to drive collective growth and betterment.
We're an early-stage startup entering Founders Factory's accelerator program in London, and are working with some really exciting brands in the DTC space. If you're ambitious and excited about our mission, we'd love to hear from you.
Founder & CEO
I believe that companies will increasingly be viewed as either part of the solution or part of the problem. This is the reason we have chosen to work exclusively with companies that "make the world a little better than they found it" is core to our beliefs.
I began the journey of building Ohana, because I had direct experience of the challenges a lot of purpose driven brands have with gaining visibility and gaining traction with sales, as a freelance marketer
When I am not here with Ohana you can find me gardening watching my son play football or riding my bike.
Feel free to get in touch if you want to find out more 👋🏽 Say hello
We're looking for exceptional people to join our team to support our mission.