We're a team of creators and innovators

At Ohana, we are on a mission to enable purpose-driven brands with the tools, resources and the network needed to accelerate sustainable growth through scalable brand partnerships.

People working looking at a PC

The challenge

Today, it is easier than ever to start a brand - yet increasingly difficult to scale it. The low barriers of entry and highly fragmented demand have caused the direct-to-consumer space to boom - but with more and more brands fighting to acquire the same customers individually, the price of advertising on big tech platforms has blown up making the customer acquisition math increasingly challenging. This has a massive impact on the chances at success of 1,000s of ambitious purpose-driven brands.

How we envision the future

The direct-to-consumer space is ripe for change leveraging the scale of the DTC community through partnership. we aim to drive down the costs of accessing new quality customers, without losing each brands individuality and direct relationship with the customer.

We believe this will be driven by:

  • Community-led growth. We are creating a self-sustained ecosystem, a network fuelled by the brands themselves. A network where the brands own their channels and their customer data, where they are  rewarded for building the network, and the more your recommend other brands the more recommendations you get in return.
  • Auction-based advertising platforms are placing brands to compete against each other (e.g. Facebook, Instagram, Google). These solutions created unprecedented accessibility for DTC brands to boost growth a decade ago, yet are a lot less viable at scale today (average CPC for lead generating campaigns increased +700% since June 2020 alone).
  • Collective reciprocity partnering with like-minded brands can vastly improve these metrics. It allows brands to drive awareness, access new high-intent customers, and build a relevant network to elevate their brand and bigger purpose. Collective reciprocity also opens the path to enable meaningful collaborations independently of a brands' size, as the value exchange shifts from one-to-one to many-to-many.
  • Network-wide insights. We leverage network-wide connections and insights to generate recommendations, drive content and identify opportunities that strengthen the ecosystem. In contrast to big tech platforms, we focus entirely on 1P data - and only use the network-wide insights for the benefit of the community.

This is what we're building at Ohana - an ecosystem that helps purpose-driven brands build mutually reinforcing partnerships at scale.

Ultimately, we exist to create a world in which purpose-driven brands leverage each other's individuality to drive collective growth and betterment.

We're an early-stage startup entering Founders Factory's accelerator program in London, and are working with some really exciting brands in the DTC space. If you're ambitious and excited about our mission, we'd love to hear from you.

Who we are

David Henry CEO Ohana

David Henry

Founder & CEO

I believe that companies will increasingly be viewed as either part of the solution or part of the problem. This is the reason we have chosen to work exclusively with companies that "make the world a little better than they found it" is core to our beliefs.

I began the journey of building Ohana, because I had direct experience of the challenges a lot of purpose driven brands have with gaining visibility and gaining traction with sales, as a freelance marketer

When I am not here with Ohana you can find me gardening watching my son play football or riding my bike.

Feel free to get in touch if you want to find out more 👋🏽 Say hello

Join us

We're looking for exceptional people to join our team to support our mission.

No current vacancies.

Join the community

Access the tools, resources and network needed to accelerate growth through brand partnerships.
Become a founding community member.