Brand Storytelling
Great storytelling to me is something that "puts me there." I hear the sounds that are being described. I'm beginning to take a walk in their shoes. I am starting to feel the tension that the storyteller is creating...When I think of storytelling, I think of that film that is on your mind for weeks after you see it complete with a soundtrack. It's that book you can't put down. It's that radio/podcast/TV series that you're telling your friends about. I become involved in some way.